Friday, February 12, 2010

Innovation is a Team Sport

Make the first move. Share critical information with others even if they have not given anything to you. Make sure the information is meaningful and customized to that specific individual so that they feel especially obligated to return the favor.

That is from a nice piece by Drew Boyd of Johnson & Johnson titled Reputation and Innovation.  He makes the point that innovation is usually a team sport.  Being effective means you need to share your own information and get others to do the same.