Friday, February 05, 2010

Pepsi's Refreshing Campaign

Our theory of social change is that new ideas are born from optimism, a curious mind and a creative spirit. We can make a difference by equipping people with the means to bring their ideas to life.
If you think the above comes from a leading foundation, that would be a good guess.  But it would be wrong. It comes from a 100-yr. old company: Pepsi.  They have just launched an innovative and maybe even pathbreaking initiative called Refresh Everything. As described in a post by Bonin Bough on Beth Kanter's blog," Pepsi is giving away an unprecedented $20 million in grants and inviting the public to rank the best ideas in an open vote."  

Read the whole thing here.

(We at GlobalGiving are happy to be assisting Pepsi with this program.)